Support for a Change In 1971, Kotler and Zaltman stated that selling social causes is just as important as selling soap. The same idea was shared by the clients. Most participants spoke of the value of the networks developed through their experiences with the non-profit. Network…
Social Marketing and Public Policy Despite the broader view of marketing, research has largely ignored societal issues and the value creation effects marketing can offer (Sheth and Sisodia 2005; Sheth and Uslay 2007). Hence, very few pages of literature are devoted to social mar…
Pasta and grains have fallen into disfavor in recent years, caught up in a rising tide of carbohydrate phobia and concerns about glycemic load and gluten sensitivity. Truly whole grains (or grains cracked into a few big pieces) are nutrient-rich foods that are digested slowly without cau…
Fish tacos, a staple of beach cafés and food carts in Mexico, have become immensely popular here, appearing on the menus of both fast-casual and upscale restaurants. They can be terrific or terrible, mostly depending on the quality and preparation of the fish and the freshness and fla…
: The Best Baking Cookbooks So here you are ready to learn from the best baking recipes in the planet. Whether you are an experienced cook, or simply a beginner, this books will help you to reach new heights on your baking expertise. Not only that, you will be also able to impress frien…
Ingredients 3 eggs 2 tablespoons honey 170g deli ham, finely chopped 85g gruyere cheese, grated 2 spring onions, chopped 55g gruyere cheese, diced 80ml vegetable oil 180ml milk, plus 1 tablespoon 1 1/4 teaspoons baking powder 240g plain flour 3/4 teaspoon bicarbon…
Baking in parchment is a foolproof and healthful way to cook fish, leaving it moist and always delicious. Even the most delicate fish never seems to be dry when prepared this way, and it comes to the table with style. If you’re having company, prepare the packets an hour or two in advanc…
